Jony Ive gave an interview. And something simple he said struck me as instantly true. "Humanity as a compass".
What he meant was this. When design gets murky, when you get stuck in your head, return to the person. The actual human with the actual problem. Solve for that. Nothing else. Everything else follows.
This is the cornerstone of good design, of course. We know that. This is not new. But it is good to be reminded every now and again; what truly makes a designer