I'm Stijn. I'm a product person. I love software engineering, equally product design and business strategy. I'm fascinated with tech shifts, tools, organisations and design. How our tools shape the work we do. And how we can shape our tools.

Last years I worked as business strategist and tech lead for various startups. I played a key role in building first AI tooling in operations for KLM Royal Dutch Airlines. I helped various Dutch e-commerce businesses take charge of their landscape, and led the creation of a development platform for complex commerce platforms.

I strategize, architect, design, write and conceptualize. All intertwined. Here's what I am working on now:

Fractional CTO work: I help regular businesses take charge of their tech decisions as a freelance fractional CTO. Trained as a designer, I look at product, tech, business and marketing as a coherent whole. I believe organisations should shape the tools they want to use, rather than the other way around. I help non-tech businesses do so.

bakkery.io: This is where I experiment; conceptualizing, designing and prototyping new tools, experiments and micro-startups. It's my playground for testing ideas, building concepts, and exploring what's possible. Sometimes these turn into real projects, sometimes they're just explorations to understand emerging technologies better.

I occasionally jot down unstructured notes and observations in my digital garden—thinking in public about whatever catches my attention. Even more occasionally I take photographs with my trusty old Olympus.